Crispy Citron: Let’s start with the question any boss-babe duo is dying to know; how did you two meet?
Lil & Emm: We met when both Studying a Bachelor of Design (Fashion)
It didn’t take us long to partner up and we have been inseparable ever since!
Crispy Citron: What made you two want to embark on the Lilandemm adventure?
Lil & Emm: We worked together a lot during our study and quickly realized our design
aesthetic was quite similar but with unique strengths. It was only a matter of time before we
started collaborating and moved onto having our own label. We knew we had something special that we just HAD to share with the world!
Crispy Citron: What is the inspiration behind the brand and the vibe Lilandemm has?
Lil & Emm: We always want our brand to reflect our love of beautiful things and embracing
femininity. We want our customers to feel gorgeous inside and out as soon as they put on one of our pieces. We design for the modern woman- sexy, strong, stylish and a little bit cheeky.
Crispy Citron: What are your favourite things about bringing in new styles?
Lil & Emm: We love the challenge of developing new designs. One of our favorite things is to be able to oversee how a design changes throughout the design process. It’s always so exciting to bring in new styles each season and be able to create a whole new story for our customers.
Crispy Citron: How do you think Instagram and other social media have changed the game for digital media marketing?
Lil & Emm: We can’t imagine running our business without our social media platforms, it
allows us to reach a worldwide audience at the click of a finger. For a small business it is
Crispy Citron: What is one of your favourite moments so far with the business and brand?
Lil & Emm: We would have to say one of our highlights to date was the opportunity to show
our collection at New York Fashion week. It was truly a dream come true and a “pinch me
moment”.It was the most adrenalin packed week of our life so far, that’s for sure.
Crispy Citron: Are there any tips or advice you want to give your fans who want to start their own business?
Lil & Emm: It's hard work. Our favorite motto is ‘If it was easy everyone would be doing it’
If you have passion, dedication and know with your entire being this is what you want then just go for it, make it happen! Life is too short to not do what you love.